Consumption Symbols At the Cinema: Italian Masters’ Movies (1945-1975)

Since the 80s, movies have been used as a source of information for the analysis of consumption culture. Movies often include consumption symbols in the form of products, brands, icons, and even movies. In this paper, after a brief review of the literature about movie analysis in a consumer culture perspective, some insights from the movies of Italian masters (1945-1975) will be given. Since the 40s, consumption symbols have been widely used: specific product categories were employed for metaphoric purposes (cigarettes and automobiles), movies and made in the U.S. goods were considered as highly expressive symbols.



Citation:

Daniele Dalli and Giacomo Gistri (2005) ,"Consumption Symbols At the Cinema: Italian Masters’ Movies (1945-1975)", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 586-592.

Authors

Daniele Dalli, Universita di Pisa
Giacomo Gistri, Universita di Pisa



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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