Clothes Make the Man: Symbolic Consumption and Second Hand Clothing

Wearing second-hand clothes has often been regarded as an economic-oriented practice dealing somehow with a controlled fear of contamination. In this paper, we examine the underlying symbolic meanings individuals associate with used clothing. We report the findings of an exploratory study which show firstly that attitudes of acceptance or rejection toward used clothing derive from the degree to which individuals imbue such possessions with their sense of self; and secondly, that various positive meanings can be associated with worn clothes insofar as they become mentally detached from their previous owner and evaluated for their intrinsic properties.



Citation:

Emma N. Banister, Margaret K. Hogg, Alain Decrop, and Dominique Roux (2005) ,"Clothes Make the Man: Symbolic Consumption and Second Hand Clothing", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 455-456.

Authors

Emma N. Banister, Lancaster University Management School, U.K.
Margaret K. Hogg, Lancaster University Management School, U.K.
Alain Decrop, FUNDP, University of Namur, Belgium
Dominique Roux, University Paris XII, France



Volume

E - European Advances in Consumer Research Volume 7 | 2005



Share Proceeding

Featured papers

See More

Featured

A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making

JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University

Read More

Featured

Testing Theories of Goal Progress within Online Learning

Tong Lu, University of Pennsylvania, USA
Eric Bradlow, University of Pennsylvania, USA
Wesley Hutchinson, University of Pennsylvania, USA

Read More

Featured

Brand’s Moral Character Predominates in Brand Perception and Evaluation

Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.