Anti-Madridista: Negative Symbolic Consumption By Football Fans

The consumption of football entails a considerable amount of symbolism, which is often related to the colours and merchandise paraded by the fans. This paper focuses on anti-items, i.e. team-related tangibles (e.g. shirts, jerseys, scarves, hats, flags) that identify the fan in opposition to other teams. As an example of negative symbolic consumption, anti-items are presented in the framework of distinction and interpreted according to catharsis and self-expression theories. These findings are based on extensive naturalistic research in the football fan subculture.



Citation:

Emma N. Banister, Margaret K. Hogg, Alain Decrop, and Dominique Roux (2005) ,"Anti-Madridista: Negative Symbolic Consumption By Football Fans", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 454-455.

Authors

Emma N. Banister, Lancaster University Management School, U.K.
Margaret K. Hogg, Lancaster University Management School, U.K.
Alain Decrop, FUNDP, University of Namur, Belgium
Dominique Roux, University Paris XII, France



Volume

E - European Advances in Consumer Research Volume 7 | 2005



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