Shopping Orientations As Determinants of Attitude Towards Food Retailers and Perception of Store Attributes
In retailing research, personal shopping orientations have received considerable attention, often in combination with motivation-based shopper taxonomies. Although shopping orientations and perceived shopping alternatives are often considered independent inputs into a consumer’s choice model, it is argued in this paper that shopping orientations influence the perception of retail store attributes as well as the attitude towards retail stores. An empirical study indicates that the effect of shopping orientations on attitude towards food retailers is stronger than the effect on the perception of specific food store attributes. The different level of abstraction and emotion is used to explain this difference.
Citation:
Dirk Morschett, Bernhard Swoboda, and Hanna Schramm-Klein (2005) ,"Shopping Orientations As Determinants of Attitude Towards Food Retailers and Perception of Store Attributes", in E - European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 160-167.
Authors
Dirk Morschett, Saarland University, Department of Business Administration
Bernhard Swoboda, University of Trier, Chair of Marketing
Hanna Schramm-Klein, Saarland University, Department of Business Administration
Volume
E - European Advances in Consumer Research Volume 7 | 2005
Share Proceeding
Featured papers
See MoreFeatured
Data-Driven Computational Brand Perception
Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA
Featured
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA
Featured
Mere and Near Completion
Bowen Ruan, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
Robin Tanner, University of Wisconsin - Madison, USA