Cross-Border Shopping: Family Narratives (20:29)

Cross border shopping is a common practice for Mexicans who live in cities near the US frontier. Through the examination of family rituals that are passed down from generation to generation and which construct family identity, and in the context of the concepts of globalization and malinchismo, this videography provides a framework on the experience of cross border shopping. Essentially this experience is constructed on narratives that move beyond the simple description of experienced events to provide explanatory frameworks and emotional evaluation of what these events mean to the individual. In-depth interviews with three generations of Mexican women were conducted.


Raquel Castano, Maria Eugenia Perez, and Claudia Quintanilla (2008) ,"Cross-Border Shopping: Family Narratives (20:29)", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 877-877.


Raquel Castano, Tecnologico de Monterrey, Mexico
Maria Eugenia Perez, Tecnologico de Monterrey, Mexico
Claudia Quintanilla, Tecnologico de Monterrey, Mexico


NA - Advances in Consumer Research Volume 35 | 2008

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