Living a Theme (20:25)

This video explores the meaning of thematization and themed environments. Based on previous studies and theses developed about the subject by scholars from different fields, we investigate 1) construction and features of various themed environments and 2) lay person’s thoughts and feelings about thematization compared to the academic perspective. To understand this phenomenon, we use still images and video images from themed environments such as Las Vegas, theme parks, and themed restaurants; from parts of cities that are constructed as places for people to live in that can now be perceived as themed spaces, as well as footage from interviews with theme park visitors.


A. Fuat Firat and Ebru Ulusoy (2008) ,"Living a Theme (20:25)", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 878-878.


A. Fuat Firat, University of Texas-Pan American
Ebru Ulusoy, University of Texas-Pan American


NA - Advances in Consumer Research Volume 35 | 2008

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