Body and Appearance Perceptions of Latino Youth (22:04)

In this study, we investigate the notions of “body” and “appearance” to better understand the amounts of money, time and consideration invested into one’s body and appearance. In the video, we used interviews with Latino UTPA students and images found in the marketplace in Rio Grande Valley, Texas. Based on the theoretical position that consumers’ perceptions are constructed socially, we examine what the external influences are in those consumers’ body and appearance perceptions and how these influences impact their perceptions and how they play with / alter their bodies and appearances.


Samuel Doss and Ebru Ulusoy (2008) ,"Body and Appearance Perceptions of Latino Youth (22:04)", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 880-880.


Samuel Doss, University of Texas-Pan American
Ebru Ulusoy, University of Texas-Pan American


NA - Advances in Consumer Research Volume 35 | 2008

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