The Impact of Online Information on the Purchase of Certified Used Cars

Secondary markets have adopted a number of quality signaling mechanisms such as certification to reduce information asymmetries between buyers and sellers. With the growth of the Internet, consumers seeking to purchase used goods additionally have access to a plethora of information on various aspects of their purchase process. What then is the impact of such information on the value of conventional quality-signaling mechanisms? We draw upon a unique and extensive dataset of consumers who obtained vehicle related information from online sources to examine its impact on the choice of certification, as well as the price paid.



Citation:

Vandana Ramachandran, Siva Viswanathan, and Sanjay Gosain (2008) ,"The Impact of Online Information on the Purchase of Certified Used Cars", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 743-743.

Authors

Vandana Ramachandran, University of Maryland, College Park
Siva Viswanathan, University of Maryland, College Park
Sanjay Gosain, Capital Group, Inc.



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip

Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA

Read More

Featured

Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example

Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore

Read More

Featured

M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions

Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.