Material, Experience, and Materiality

Elaborating on Miller (1987) and Douglas (1992), consumer well-being is the capacity for self-creation through the appropriation of market-provided resources such as goods and experiences. This is the fundamental service they provide (Vargo and Lusch 2004). Moreover, objects, experiences and materialism are in a fundamentally unstable relationship; object and experiences may move in and out of the focus of “materialistic” practices (Kopytoff 1986). We posit a new approach to materialism and experience via a matrix that includes a material (object)-immaterial (experience) dimension, an elaborated-unelaborated dimension and an explicit-tactic cultural model dimension.


Eric J. Arnould and Linda L. Price (2008) ,"Material, Experience, and Materiality", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 257-261.


Eric J. Arnould, University of Wyoming
Linda L. Price, University of Arizona


NA - Advances in Consumer Research Volume 35 | 2008

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