The Nature of Materialism
This special session will provide a dialog between scholars with interests in experientialism and those studying materialism. This presentation opens the materialism side of the dialog by examining the construct definition and measurement of materialism. After a brief discussion of the history of materialism research and measurement in the consumer behavior literature, possible linkages between materialism and experientialism are explored through the examination of acquisition motivations among materialistic consumers. Results of qualitative research are introduced, and the possibility that experientialism and materialism share motivational roots is examined.
Marsha L. Richins (2008) ,"The Nature of Materialism", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 257-261.
Marsha L. Richins, University of Missouri
NA - Advances in Consumer Research Volume 35 | 2008
G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry
Daria Erkhova, University of Bern
Elena Ehrensperger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
John Zhang, University of Pennsylvania, USA
Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA
A Meta-Analysis on the Endowment Effect in Experiments
DANIEL SUN, University of Calgary, Canada