The Nature of Materialism
This special session will provide a dialog between scholars with interests in experientialism and those studying materialism. This presentation opens the materialism side of the dialog by examining the construct definition and measurement of materialism. After a brief discussion of the history of materialism research and measurement in the consumer behavior literature, possible linkages between materialism and experientialism are explored through the examination of acquisition motivations among materialistic consumers. Results of qualitative research are introduced, and the possibility that experientialism and materialism share motivational roots is examined.
Marsha L. Richins (2008) ,"The Nature of Materialism", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 257-261.
Marsha L. Richins, University of Missouri
NA - Advances in Consumer Research Volume 35 | 2008
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