Making Probability Judgments of Future Product Failures: Packing Versus Unpacking the Problem

Prior negative experiences with a product had a stronger impact on participant judgments for future product failures when the problem was packed (than unpacked). In contrast, prior positive experiences with a product had a stronger impact on participant judgments for future product failures when the problem was unpacked (than packed). Also, priming participants to generate the unpacking variables lead to higher probability judgments of future product failures only when participants were able to generate the variables with relative ease, with the probability judgments getting attenuated when generating the unpacking variables became difficult.



Citation:

Dipayan (Dip) Biswas, L. Robin Keller, and Bidisha Burman (2008) ,"Making Probability Judgments of Future Product Failures: Packing Versus Unpacking the Problem", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 857-858.

Authors

Dipayan (Dip) Biswas, Bentley College, Massachusetts
L. Robin Keller, University of California, Irvine
Bidisha Burman, Appalachian State University, North Carolina



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination

Minjung Koo, Sungkyunkwan University
Ke Michael Mai, National University of Singapore, Singapore
Hengchen Dai, University of California Los Angeles, USA
Eunyoung Camilla Song, University of Florida, USA

Read More

Featured

Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility

Lili Wang, Zhejiang University
Yanfen You, New Mexico State University, USA
Chun-Ming Yang, Ming Chuan University, Taiwan

Read More

Featured

J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship

Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.