Smelling Your Way to Satiety: Impact of Odor Satiation on Subsequent Consumption Related Behaviors

Marketers are increasingly using food related olfactory-cues to stimulate consumer interest and increase the sale of food and beverage items. In contrast to the industry wisdom, we show that being exposed to an odor of a food item (for e.g., odor of Popcorn) for a long duration reduces subsequent consumption behaviors related not only to food but also beverages, a notion we term as odor-satiety. Interestingly, our results suggest that while odor-satiety reduces subsequent consumption of food and drink it does not reduce the appetite (wanting) for more food and drink. Further, our findings show that odor-satiety enhances liking for the utilitarian items.



Citation:

Stephen Nowlis, Baba Shiv, and Monica Wadhwa (2008) ,"Smelling Your Way to Satiety: Impact of Odor Satiation on Subsequent Consumption Related Behaviors", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 169-172.

Authors

Stephen Nowlis, Arizona State University
Baba Shiv, Stanford University
Monica Wadhwa, Stanford University



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open

Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

Read More

Featured

To Touch or Not to Touch?: How Touch Influences Decision Confidence

Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA

Read More

Featured

G6. Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Internalization

Jun Yan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.