Why Might One Feel Guilty For Giving a Homeless Guy a Dollar? the Effects of Endowment, Peer Awareness and Guilt on Charitable Giving
In this research, a series of experiments will be presented that demonstrate the phenomenon of “take-aversion” -- that taking away from charity (choosing to undo a donation) looms larger than not giving (choosing not to make a donation). The studies presented control for status-quo bias and audience effects and focus on the mediating role of guilt in the phenomenon of take-aversion. The research also compares the take-aversion and guilt associated with transferring money from one charity to another charity to the take-aversion and guilt associated with transferring money from a charity to oneself.
Michal Strahilevitz (2008) ,"Why Might One Feel Guilty For Giving a Homeless Guy a Dollar? the Effects of Endowment, Peer Awareness and Guilt on Charitable Giving", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 246-248.
Michal Strahilevitz, Golden Gate University
NA - Advances in Consumer Research Volume 35 | 2008
Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products
Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
Understanding Trust Formation in Peer-to-peer Social Commerce
Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA