A Friend And/Or a Foe?: Exploring Activeness of Objects in Consumption

The issue of consumer-object relation has received considerable attention in consumer research. This paper explores peoples’ perception of an object as an active entity in consumption; specifically, the focus here is on how objects’ activeness is realized in everyday consumption practices. Twenty three interviews were conducted with consumers regarding their experiences with active objects in their lives. Two emergent themes–objects as companions and objects as consumers–are discussed to illuminate different dimensions of objects’ activeness in consumption. We hope to contribute to an understanding of object-relations that arise from objects’ functionality, and broadly from the work aspect of consumption (Latour 1992).



Citation:

Olga Kravets and Berna Tari (2008) ,"A Friend And/Or a Foe?: Exploring Activeness of Objects in Consumption", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 771-772.

Authors

Olga Kravets, Bilkent University, Turkey
Berna Tari, Bilkent University, Turkey



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Featured

A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions

Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras

Read More

Featured

Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection

Alixandra Barasch, New York University, USA
Jonathan Zev Berman, London Business School, UK
Heeyoung Yoon, New York University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.