The Subjective Well-Being of Buying: a Grounded Theory Analysis of Habitual Acts of Consumption

This study looks at the relationship between consumption in the context of everyday shopping and subjective well-being. Using grounded theory to analyze this relationship qualitatively, the study found that there are specific phenomena related to habitual shopping behavior and hyperconsumption. In addition, the study found that there is a strong emotional component related to habitual shopping which impacts subjective well-being in individuals. The model developed in this study isolates the components of the consumption process, from acquisition to disposal, of products purchased during everyday consumption.


Dante Pirouz (2008) ,"The Subjective Well-Being of Buying: a Grounded Theory Analysis of Habitual Acts of Consumption", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 1013-1014.


Dante Pirouz, University of California, Irvine


NA - Advances in Consumer Research Volume 35 | 2008

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