The Cross-Cultural Effect of Trust on Subjective Well-Being

This study investigates whether trust impacts subjective well-being on a national level within an international cross-cultural context when controlling for variables such as income, savings, and age. Based on work done by Zak and Knack (2001) which developed a general equilibrium model establishing a relationship between trust and subjective well-being across countries, this study hopes to find additional evidence of a relationship between these two variables. The model established in this study finds that there is a strong relationship between trust and subjective well-being even when controlling for income, savings, age and the sense of freedom in each country.



Citation:

Dante Pirouz (2008) ,"The Cross-Cultural Effect of Trust on Subjective Well-Being", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 1012-1012.

Authors

Dante Pirouz, University of California, Irvine



Volume

NA - Advances in Consumer Research Volume 35 | 2008



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