Exploring Needs, Desires, and Hopes: a Study of Impoverished Migrated Consumers

Our main research question is how poor, rural-to-urban immigrant consumers talk about their needs, desires, and hopes and how their interpretations are structured by various institutional and cultural discourses and norms. We argue that migrated consumers are different from the urban poor; and that their desires and hopes are as important as their needs and wants. Results indicate that their needs and wants are shaped by what they observe in each others’ houses in the squatter area. The relation between desire and hope in our case reveals a different situation where one might desire an object without necessarily hoping it.



Citation:

Berna Tari, Ozlem Sandikci, and Sahver Omeraki (2008) ,"Exploring Needs, Desires, and Hopes: a Study of Impoverished Migrated Consumers", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 850-850.

Authors

Berna Tari, Bilkent University, Turkey
Ozlem Sandikci, Bilkent University, Turkey
Sahver Omeraki, Bilkent University, Turkey



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern

Read More

Featured

Compatibility Theory

Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA

Read More

Featured

A Salience Theory of Three Novel Exposure Effects

Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.