To Have One’S Mind Set on It: Mindsets and Self-Control Dilemmas

The self-control strength model states that exerting self-control taxes a limited resource akin to energy or strength, thus bringing people in a state of resource depletion and reducing their capacity to exert self-control subsequently. Our aim is to gain more insight in the processes underlying depletion. We show that exerting self-control induces a concrete mindset (Study 1) which subsequently drives depletion effects (Studies 2 and 3). We also show that the concrete mindset rather than the exertion of effort induces self-control loss. These data suggest that a state of depletion may better be characterized as a cognitive state than as a loss of strength.



Citation:

Sabrina Bruyneel and Siegfried Dewitte (2008) ,"To Have One’S Mind Set on It: Mindsets and Self-Control Dilemmas", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 217-220.

Authors

Sabrina Bruyneel, Carnegie Mellon University
Siegfried Dewitte, Katholieke Universiteit Leuven, Belgium



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations

Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada

Read More

Featured

E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?

Qingqing Guo, Shanghai Jiao Tong University

Read More

Featured

The Power of Pottymouth in Word-of-Mouth

Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.