To Have One’S Mind Set on It: Mindsets and Self-Control Dilemmas

The self-control strength model states that exerting self-control taxes a limited resource akin to energy or strength, thus bringing people in a state of resource depletion and reducing their capacity to exert self-control subsequently. Our aim is to gain more insight in the processes underlying depletion. We show that exerting self-control induces a concrete mindset (Study 1) which subsequently drives depletion effects (Studies 2 and 3). We also show that the concrete mindset rather than the exertion of effort induces self-control loss. These data suggest that a state of depletion may better be characterized as a cognitive state than as a loss of strength.


Sabrina Bruyneel and Siegfried Dewitte (2008) ,"To Have One’S Mind Set on It: Mindsets and Self-Control Dilemmas", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 217-220.


Sabrina Bruyneel, Carnegie Mellon University
Siegfried Dewitte, Katholieke Universiteit Leuven, Belgium


NA - Advances in Consumer Research Volume 35 | 2008

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