Market and Public Sphere: Unpacking Political Consumerism

In this paper, we revisit political consumerism (consumer activism and resistance) by bring to the debate the concept of the public sphere. Drawing on the formulations by Habermas (1984; [1959] 1989) and Arendt ([1958] 1998) on the modern public sphere, and by Asen (2000) and Warner (2002) on counter publics, we question the legitimacy of the market as a site for emancipatory political action. We conclude with thoughts on the future of political consumerism in the age of the internet and the specter of a transnational public sphere.


Yesim Ozalp and Detlev Zwick (2008) ,"Market and Public Sphere: Unpacking Political Consumerism", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 213-216.


Yesim Ozalp, York University, Canada
Detlev Zwick, York University, Canada


NA - Advances in Consumer Research Volume 35 | 2008

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