Market and Public Sphere: Unpacking Political Consumerism

In this paper, we revisit political consumerism (consumer activism and resistance) by bring to the debate the concept of the public sphere. Drawing on the formulations by Habermas (1984; [1959] 1989) and Arendt ([1958] 1998) on the modern public sphere, and by Asen (2000) and Warner (2002) on counter publics, we question the legitimacy of the market as a site for emancipatory political action. We conclude with thoughts on the future of political consumerism in the age of the internet and the specter of a transnational public sphere.


Yesim Ozalp and Detlev Zwick (2008) ,"Market and Public Sphere: Unpacking Political Consumerism", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 213-216.


Yesim Ozalp, York University, Canada
Detlev Zwick, York University, Canada


NA - Advances in Consumer Research Volume 35 | 2008

Share Proceeding

Featured papers

See More


M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude

Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA

Read More


J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats

Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA

Read More


A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior

Julian K Saint Clair, Loyola Marymount University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.