The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: a Web-Related Intervention

The objective of this research is to make web nutrition information more effective by incorporating humor appeals to make the information more enticing and more likely to be fully explored. We expect humor to increase fruits and vegetable consumptions in parent-child dyads in a web-communication intervention. We also expect attachment to be a major mediating variable for humor effects. To verify our funding a study with 200 child-parent dyads was conducted. Results for this study are still at the analysis stage, but they seem promising to bridge the gap between humor appeal and web-interventions.



Citation:

Aida Faber, Laurette Dube, and Sophie Belanger (2008) ,"The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: a Web-Related Intervention", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 998-1000.

Authors

Aida Faber, McGill University, Canada
Laurette Dube, McGill University, Canada
Sophie Belanger, L'Oreal Canada, Canada



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time

Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Featured

Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods

Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth

Read More

Featured

The Self-Bolstering Effects of Repeated Affirmations over Time

Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.