Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness Among Preteens and Teens

We examine the effect of three value aspirations (academic achievement, popularity and physical attractiveness) on connectedness with reality television. We found that both popularity and physical attractiveness are positively associated with connectedness. For males, popularity appears to be more strongly associated with connectedness that physical attractiveness. For females, teens who strive for popularity are more likely to be connected to reality TV; popularity is not associated with connected to reality TV for preteens. Girls who desire to be physically attractive are generally more likely to be connected to reality TV; however, this relationship becomes weaker with age.



Citation:

David S. Bickham, Velitchka Kaltcheva, and Suzanne Martin (2008) ,"Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness Among Preteens and Teens", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 998-998.

Authors

David S. Bickham, Children's Hospital, Boston
Velitchka Kaltcheva, Loyola Marymount University
Suzanne Martin, Just Kid Inc.



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Featured

To Apologize, or Not to Apologize? That is A Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?

Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada

Read More

Featured

F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.