Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness Among Preteens and Teens

We examine the effect of three value aspirations (academic achievement, popularity and physical attractiveness) on connectedness with reality television. We found that both popularity and physical attractiveness are positively associated with connectedness. For males, popularity appears to be more strongly associated with connectedness that physical attractiveness. For females, teens who strive for popularity are more likely to be connected to reality TV; popularity is not associated with connected to reality TV for preteens. Girls who desire to be physically attractive are generally more likely to be connected to reality TV; however, this relationship becomes weaker with age.



Citation:

David S. Bickham, Velitchka Kaltcheva, and Suzanne Martin (2008) ,"Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness Among Preteens and Teens", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 998-998.

Authors

David S. Bickham, Children's Hospital, Boston
Velitchka Kaltcheva, Loyola Marymount University
Suzanne Martin, Just Kid Inc.



Volume

NA - Advances in Consumer Research Volume 35 | 2008



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