Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness Among Preteens and Teens
We examine the effect of three value aspirations (academic achievement, popularity and physical attractiveness) on connectedness with reality television. We found that both popularity and physical attractiveness are positively associated with connectedness. For males, popularity appears to be more strongly associated with connectedness that physical attractiveness. For females, teens who strive for popularity are more likely to be connected to reality TV; popularity is not associated with connected to reality TV for preteens. Girls who desire to be physically attractive are generally more likely to be connected to reality TV; however, this relationship becomes weaker with age.
David S. Bickham, Velitchka Kaltcheva, and Suzanne Martin (2008) ,"Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness Among Preteens and Teens", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 998-998.
David S. Bickham, Children's Hospital, Boston
Velitchka Kaltcheva, Loyola Marymount University
Suzanne Martin, Just Kid Inc.
NA - Advances in Consumer Research Volume 35 | 2008
P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators
FERNANDO DE OLIVEIRA SANTINI, UNIVERSIDADE DO VALE DO RIO DOS SINOS - UNISINOS
Frederike Monika Budiner Mette, ESPM, Brazil
Mateus Canniatti Ponchio, ESPM, Brazil
Wagner Junior Ladeira, Unisinos
Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram
Jonathan David Schöps, University of Innsbruck, Austria
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China