Between Idealism and Realism: Negotiating the Entrepreneurial Role of the Free and Open-Source Movement in Contemporary Society
The open source movement as a grassroots collaborative effort of volunteer expert programmers and users has developed into a successful business. This research addresses the question how members of the open-source tribe negotiate, resolve, and restate contradictions and tensions that arise from their common practice as successful entrepreneurs. The key findings show how they negotiate identity at the crossroads of Utopian romanticism and activism, pragmatic agency and skepticism. In an attempt to differentiate their practices from those of “the capitalist market,” discourse merges into a collective imagination of the free and open-source software (F/OSS) movement as a moral entrepreneurial actor.
Andrea Hemetsberger (2008) ,"Between Idealism and Realism: Negotiating the Entrepreneurial Role of the Free and Open-Source Movement in Contemporary Society", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 63-66.
Andrea Hemetsberger, University of Innsbruck, Austria
NA - Advances in Consumer Research Volume 35 | 2008
Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection
Alixandra Barasch, New York University, USA
Jonathan Zev Berman, London Business School, UK
Heeyoung Yoon, New York University, USA
Associative versus Relational Processing: The Role of Elaboration in Evaluative Conditioning
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
Only "$20 More": Additional Price Framing Increases the Choice of Upgraded Products and Services
Thomas Allard, Nanyang Technological University, Singapore
David Hardisty, University of British Columbia, Canada
Dale Griffin, University of British Columbia, Canada