The prime purpose of this session is to interrogate all aspects of fashion –it’s past, it’s present and it’s future. Some key themes that we will pursue through this discussion are: (1) Fashion necessitates a critical examination of ”the cultural construction of embodied identity.” (2) Fashion draws us into the cultural practice of reading surfaces (3) Fashion is a global phenomenon but not necessarily a western phenomenon. (4) Fashion is riddled with tensions relating to its relationship with gender and class. (5) Innovations and changes in fashion are being spearheaded by new digital technologies –always creating the next cool thing.
Diego Rinallo, Craig Thompson, and A. Fuat Firat (2008) ,"Participants:", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 891-892.
Diego Rinallo, Italy
Craig Thompson, University of Wisconsin, Madison
A. Fuat Firat, University of Texas-Pan American
NA - Advances in Consumer Research Volume 35 | 2008
When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals
Franklin Shaddy, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA
The Ritualistic Dimension of Microlending
Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院