The prime purpose of this session is to interrogate all aspects of fashion –it’s past, it’s present and it’s future. Some key themes that we will pursue through this discussion are: (1) Fashion necessitates a critical examination of ”the cultural construction of embodied identity.” (2) Fashion draws us into the cultural practice of reading surfaces (3) Fashion is a global phenomenon but not necessarily a western phenomenon. (4) Fashion is riddled with tensions relating to its relationship with gender and class. (5) Innovations and changes in fashion are being spearheaded by new digital technologies –always creating the next cool thing.


Diego Rinallo, Craig Thompson, and A. Fuat Firat (2008) ,"Participants:", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 891-892.


Diego Rinallo, Italy
Craig Thompson, University of Wisconsin, Madison
A. Fuat Firat, University of Texas-Pan American


NA - Advances in Consumer Research Volume 35 | 2008

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