Dynamic Inbetweeness: Ethnic Consumer Dialogue Zones
This research focuses on the inbetweeness - a third space between ethnic cultures of Mexican-American professions whose careers exist in the mainstream world. Consumers who inhabit this space are in the midst of constant dynamism, at times irreducible differences and dialogical collisions between Mexican-American and mainstream cultures. This research finds pronounced times and spaces of dynamic inbetweeness, conscious agency and improvisation and creativity. Dynamic inbetweeness occurs at different levels, most vividly between work and home, at different developmental points in life and between generations. During improvisation, symbolic consumption is utilized 1) in an effort to ensure others’ “comfort” in this third space and 2) as triggers to enter one of the specific cultural worlds.
Laurel Anderson (2008) ,"Dynamic Inbetweeness: Ethnic Consumer Dialogue Zones", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 31-35.
Laurel Anderson, Arizona State University
NA - Advances in Consumer Research Volume 35 | 2008
F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information
Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada
When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements
In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA
Social Class and Prosocial Behaviors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil