Do All-Or-Nothing Reference Points Support Regular Savings?
This study concerns the implications of Gollwitzer’s (1999) concept of implementation intentions for regular savings. A baseline and two follow-up studies required participants to form implementation intentions concerning when, how, how much, and from what source of income they would deposit savings during the next month. In particular, this study addresses whether an all-or-nothing reference point moderates the impact of implementation intentions on goal progress. It is suggested to measure goal progress through the interaction of implementation intentions with savers’ income, their savings goals and time horizons.
Caezilia Loibl (2008) ,"Do All-Or-Nothing Reference Points Support Regular Savings?", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 985-985.
Caezilia Loibl, The Ohio State University
NA - Advances in Consumer Research Volume 35 | 2008
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals
Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA
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