You Can’T Handle the Truth! a Self-Other Difference in the Pursuit of Unpleasant Information

The present work suggests that curiosity can cause people to pursue information that they are better off without. It also identifies an important boundary condition: Whereas we prefer that others “give it to us straight” without “sugar coating” it (only to find that the truth can be a “bitter pill to swallow”), this tendency is reduced when deciding someone else’s fate. Ironically, this can lead consumers to make better decisions for others than they do for themselves.


Justin Kruger and Matt Evans (2008) ,"You Can’T Handle the Truth! a Self-Other Difference in the Pursuit of Unpleasant Information", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 242-245.


Justin Kruger, New York University
Matt Evans, DePaul University


NA - Advances in Consumer Research Volume 35 | 2008

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