Body Esteem and Shopping Behavior
In this paper, I examine the impact of body esteem on consumers’ approach / avoidance behavior, interactions with salespeople, and reactions to store design (brightness and wall decor). The findings extend our understanding of body esteem and its effects, as well as our knowledge of the effects of the retail environment on consumer behavior. Specifically, the findings indicate that body esteem does influence shopping behavior, salesperson interactions, and motivations for shopping. In addition, I find that body esteem influences preferences for aspects of store design and interacts with the environment to determine behavior. Implications for better managing customer experiences are discussed.
Elizabeth Miller (2008) ,"Body Esteem and Shopping Behavior", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 205-208.
Elizabeth Miller, Boston College
NA - Advances in Consumer Research Volume 35 | 2008
P2. The Upside of Myopic Loss Aversion
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time
Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA
P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations
Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK