Do Diet Foods Make Consumers Heavier? the Effect of Reduced Calorie Packages on the Consumption Behavior of Dieters and Non-Dieters

This research examines the moderating role of dieting on the amount of food consumed while eating from either a diet configuration (such as a 100-calorie pack) or a regular configuration. Consistent with research on self-regulation and perception, we find in four studies that dieters consume more calories from a diet configuration than a regular configuration, while non-dieters consume fewer calories from a diet configuration than a regular configuration. Further, we demonstrate that although dieters know they will overeat the diet food, they are unable to prevent the over-consumption without the assistance of external influences.



Citation:

Maura Scott, Stephen Nowlis, Naomi Mandel, and Andrea Morales (2008) ,"Do Diet Foods Make Consumers Heavier? the Effect of Reduced Calorie Packages on the Consumption Behavior of Dieters and Non-Dieters", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 205-208.

Authors

Maura Scott, Arizona State University
Stephen Nowlis, Arizona State University
Naomi Mandel, Arizona State University
Andrea Morales, Arizona State University



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility for Helping Brands Recover from Transgressions

Jennifer Wiggins, Kent State University, USA
Pamela Grimm, Kent State University, USA
Christina Kuchmaner, Kent State University, USA

Read More

Featured

Conducting Consumer-Relevant Research

Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA

Read More

Featured

O9. The Role of Numerical Identification in Customer Reaction toward Service Failure

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.