Participants:

This roundtable discussion will address issues regarding the collection of Internet tracking/clickstream data, including the advantages and disadvantages of remote tracking versus laboratory observation; methods for linking tracking data with additional questionnaire data and how privacy concerns can be addressed; the types of metrics, navigational and traffic data that should be collected and how they should be analyzed; available tracking software; and the kinds of programming challenges that may arise with remote tracking.



Citation:

Neveen F. Awad (2008) ,"Participants:", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Neveen F. Awad, Wayne State University



Volume

NA - Advances in Consumer Research Volume 35 | 2008



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