This roundtable discussion will address issues regarding the collection of Internet tracking/clickstream data, including the advantages and disadvantages of remote tracking versus laboratory observation; methods for linking tracking data with additional questionnaire data and how privacy concerns can be addressed; the types of metrics, navigational and traffic data that should be collected and how they should be analyzed; available tracking software; and the kinds of programming challenges that may arise with remote tracking.
Neveen F. Awad (2008) ,"Participants:", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: .
Neveen F. Awad, Wayne State University
NA - Advances in Consumer Research Volume 35 | 2008
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations
Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK
The Identifiable Donor Effect
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China