This roundtable discussion will address issues regarding the collection of Internet tracking/clickstream data, including the advantages and disadvantages of remote tracking versus laboratory observation; methods for linking tracking data with additional questionnaire data and how privacy concerns can be addressed; the types of metrics, navigational and traffic data that should be collected and how they should be analyzed; available tracking software; and the kinds of programming challenges that may arise with remote tracking.
Neveen F. Awad (2008) ,"Participants:", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: .
Neveen F. Awad, Wayne State University
NA - Advances in Consumer Research Volume 35 | 2008
Two-By-Two: Categorical Thinking About Continuous Bivariate Data
Bart de Langhe, ESADE Business School, Spain
Philip M. Fernbach, University of Colorado, USA
Julie Schiro, University College Dublin
Portals of Transformation In Consumer Experiences
Linda L Price, University of Oregon, USA
Basil Arnould Price, York University, UK
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)