“I Can Do It!” Consumer Coping and Poverty

This paper focuses on coping with poverty and the impact of coping strategies on individual lives, concentrating on lone mothers. The women in this study gain a sense of achievement from their ability to “manage” and place great emphasis on being a good mother, thereby fighting against the negative discourse often associated with lone motherhood. It is suggested that coping strategies can be interpreted as acts of consumer agency that can result in consumer empowerment. In contrast with the bleak portrayal of the poor in prior research, we suggest that coping strategies can be instrumental in creating a positive identity.



Citation:

Kathy Hamilton and Miriam Catterall (2008) ,"“I Can Do It!” Consumer Coping and Poverty", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 551-556.

Authors

Kathy Hamilton, University of Strathclyde, Scotland
Miriam Catterall, Queen's University Belfast, Northern Ireland



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences

Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA

Read More

Featured

Consumers' response to branded longevity

Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY

Read More

Featured

C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment

Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.