Metacognitive and Nonmetacognitive Influence of Affect in Judgment

Multiple experiments using a new procedure to manipulate the perceived diagnosticity of feelings suggest that the influence of feelings on judgment may involve two separate mechanisms: one, consistent with the idea of affect-as-information, involves a metacognitive assessment of whether one’s feelings should be trusted in the judgment; the other involves a more mindless use of feelings without much consideration for their information value. The former mechanism requires cognitive resources; the later takes place when resources are limited.


Tamar Avnet and Michel Tuan Pham (2008) ,"Metacognitive and Nonmetacognitive Influence of Affect in Judgment", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 192-196.


Tamar Avnet, Yeshiva University
Michel Tuan Pham, Columbia University


NA - Advances in Consumer Research Volume 35 | 2008

Share Proceeding

Featured papers

See More


J12. The Influence of Pet-Ownership on Consumer Behavior

Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More


Uncertain Reward Campaigns Impact Product Size Choices

Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University

Read More


Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram

Jonathan David Schöps, University of Innsbruck, Austria

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.