Metacognitive and Nonmetacognitive Influence of Affect in Judgment

Multiple experiments using a new procedure to manipulate the perceived diagnosticity of feelings suggest that the influence of feelings on judgment may involve two separate mechanisms: one, consistent with the idea of affect-as-information, involves a metacognitive assessment of whether one’s feelings should be trusted in the judgment; the other involves a more mindless use of feelings without much consideration for their information value. The former mechanism requires cognitive resources; the later takes place when resources are limited.


Tamar Avnet and Michel Tuan Pham (2008) ,"Metacognitive and Nonmetacognitive Influence of Affect in Judgment", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 192-196.


Tamar Avnet, Yeshiva University
Michel Tuan Pham, Columbia University


NA - Advances in Consumer Research Volume 35 | 2008

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