To Have and to Hold? Implications of Disposition Tendencies For Consumer Research

In the present research, we investigate individual differences in one’s tendency to retain or relinquish possessions. The disposition component of the consumption cycle is proposed to have important cyclical effects on acquisition decisions and preferences, consequently having important implications for theory, marketers, and public policy. As part of our investigation, we introduce a valid and reliable measure of disposition tendencies, called the DisT scale. This measure is then used in subsequent studies that demonstrate the important consequences that differences in disposition tendencies have on acquisition.



Citation:

Kelly Haws, Rebecca W. Naylor, William O. Bearden, and Robin Coulter (2008) ,"To Have and to Hold? Implications of Disposition Tendencies For Consumer Research", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 764-765.

Authors

Kelly Haws, Texas A&M University
Rebecca W. Naylor, University of South Carolina
William O. Bearden, University of South Carolina
Robin Coulter, University of Connecticut



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand

Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA

Read More

Featured

It’s About Trust: The Diffusion of Deviant Consumer Behavior

Peter Voyer, University of Windsor

Read More

Featured

Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.