Peeps, Beemers and Scooby-Doos: Exploring Community Value Amongst Scottish Car Cruisers

Using an ethnographic approach which combines impromptu interviews, participant observation and analysis of online computer mediated communication we explore the consumer culture which surrounds the Scottish cruiser community. The on-going study uses the conceptual framework of neo-tribal consumption, exploring forms of ephemeral and emotional communities which cohere around the car. Our analysis suggests that the cultural practices of customization and the performance of the cruise make explicit a shared sense of collective consciousness which expresses the construction of community value which emerges from such ephemeral gatherings.



Citation:

Paul Hewer, Douglas Brownlie, and Steven Treanor (2008) ,"Peeps, Beemers and Scooby-Doos: Exploring Community Value Amongst Scottish Car Cruisers", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 429-438.

Authors

Paul Hewer, Strathclyde University, Scotland, UK
Douglas Brownlie, Stirling University, Scotland, UK
Steven Treanor, MORI, Scotland, UK



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production

Neeru Paharia, Georgetown University, USA

Read More

Featured

The Dark Side of Luxury: The Social Costs of Conspicuous Consumption

Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Featured

G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.