Drunk and (Dis) Orderly: the Role of Alcohol in Supporting Liminality

This paper examines the use of alcohol consumption to provide support for students during transitions at a key liminal stage. We explore some of the positive experiences and rituals surrounding alcohol consumption via student-led focus groups. Our findings suggest that this extended period of liminality is often experienced positively, lending students ‘permission’ to behave in ways they might otherwise consider unacceptable. Liminality helps us to understand this context of students ‘betwixt and between’ different important life stages, whereby alcohol assumes an important facilitating role enabling them to play with their identity.



Citation:

Emma N. Banister and Maria G. Piacentini (2008) ,"Drunk and (Dis) Orderly: the Role of Alcohol in Supporting Liminality", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 311-318.

Authors

Emma N. Banister, Lancaster University, UK
Maria G. Piacentini, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

E12. Green versus Premium Choice and Feelings of Pride

Cecilia Souto Maior, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Rafael Demczuk, Federal University of Paraná

Read More

Featured

Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles

Sondes Zouaghi, Thema-Cergy University
Aïda Mimouni Chaabane, Thema-Cergy University

Read More

Featured

Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift

Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.