Releasing Books Into the Wild. Communal Gift Giving At Bookcrossing.Com

Gift giving is a long lasting and well rooted stream within consumer culture research. It has been considered under many perspectives (economic vs. symbolic; relational vs. communal, etc.). This paper will focus on Bookcrossers liberate their books, releasing them “into the wild”: they leave them in a railway station or in a pub, and hope that someone they don’t know will pick them up, read them, and further release. This is a special case of gift giving, with-out any instrumental or functional implications and virtually no obligations of direct reciprocity. The paper will describe how members carry out Bookcrossing using different methods.


Daniele Dalli and Matteo Corciolani (2008) ,"Releasing Books Into the Wild. Communal Gift Giving At Bookcrossing.Com", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: .


Daniele Dalli, University of Pisa, Italy
Matteo Corciolani, University of Pisa, Italy


NA - Advances in Consumer Research Volume 35 | 2008

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