Releasing Books Into the Wild. Communal Gift Giving At Bookcrossing.Com

Gift giving is a long lasting and well rooted stream within consumer culture research. It has been considered under many perspectives (economic vs. symbolic; relational vs. communal, etc.). This paper will focus on Bookcrossers liberate their books, releasing them “into the wild”: they leave them in a railway station or in a pub, and hope that someone they don’t know will pick them up, read them, and further release. This is a special case of gift giving, with-out any instrumental or functional implications and virtually no obligations of direct reciprocity. The paper will describe how members carry out Bookcrossing using different methods.


Daniele Dalli and Matteo Corciolani (2008) ,"Releasing Books Into the Wild. Communal Gift Giving At Bookcrossing.Com", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: .


Daniele Dalli, University of Pisa, Italy
Matteo Corciolani, University of Pisa, Italy


NA - Advances in Consumer Research Volume 35 | 2008

Share Proceeding

Featured papers

See More


When Prominent Logos Make You Feel Competent

Sara Caprioli, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Nailya Ordabayeva, Boston College, USA

Read More


Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study

Céline Del Bucchia, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School

Read More


Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns

Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.