Self -Medication Versus Pure Pleasure Seeking Compulsive Consumption

The current research examines the distinct problems associated with different motivations of compulsive consumption. In particular, we found that problem gamblers who had a goal to escape from reality or bad mood state (i.e., self-medicationers) were more likely to have other substance dependency than those who did not possess such a goal (i.e., pure-pleasure seekers). Our results also revealed that compared to pure pleasure seekers, self-medicationers were less likely to conduct illegal act to facilitate their gambling behaviour. The limitations and implications of our research were also discussed.



Citation:

Xiuping Li, Qiang (Steven) Lu, and Rohan Miller (2008) ,"Self -Medication Versus Pure Pleasure Seeking Compulsive Consumption", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 845-846.

Authors

Xiuping Li, National University of Singapore, Singapore
Qiang (Steven) Lu, University of Sydney, Australia
Rohan Miller, University of Sydney, Australia



Volume

NA - Advances in Consumer Research Volume 35 | 2008



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