A Meta-Analysis of the Moderation Effect of Regulatory Focus

We conduct a meta-analysis on the existing literature integrating a large number of empirical findings of regulatory focus studies. Our study is aimed at making two important contributions to the RF literature. First, we give an overview of the impact of regulatory focus fit in terms of the magnitude of the interaction effect. Second, we identify and show the influence of potential moderators that may contribute to the magnitude of effect size: (1) feeling-right operationalization, (2) type of regulatory focus, (3) research domain, (4) use of incentives, (5) type of student sample and (6) participants’ cultural background. We employ meta-regression analysis (MRA) to assess the association between these factors and effect size heterogeneity. Findings and limitations of the study are addressed.



Citation:

Ahmad Daryanto, Ko de Ruyter, and Martin Wetzels (2008) ,"A Meta-Analysis of the Moderation Effect of Regulatory Focus", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 944-944.

Authors

Ahmad Daryanto, Maastricht University, The Netherlands
Ko de Ruyter, Maastricht University, The Netherlands
Martin Wetzels, Maastricht University, The Netherlands



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

The Inimical Lure of Intense Means

Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA

Read More

Featured

Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?

Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University

Read More

Featured

How the Voice Persuades

Alex Van Zant, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.