The Short Term Stability of Response Styles

The severity of bias in consumer self-reports due to acquiescence response style (ARS) and extreme response style (ERS) depends strongly on how stable these response styles are over the course of a questionnaire. In the literature, different alternative hypotheses on response style (in)stability circulate. Therefore, nine alternative models are derived and fitted to secondary and primary data. It is found that response styles are best modeled as a tau equivalent factor complemented with a time invariant autoregressive effect. This means that ARS and ERS are largely but not completely stable over the course of a questionnaire, a finding that has important implications for response style measurement and correction.


Bert Weijters, Maggie Geuens, and Niels Schillewaert (2008) ,"The Short Term Stability of Response Styles", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 659-659.


Bert Weijters, Gent University, Belgium
Maggie Geuens, Ghent University, Belgium
Niels Schillewaert, Gent University, Belgium


NA - Advances in Consumer Research Volume 35 | 2008

Share Proceeding

Featured papers

See More


I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition

Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio

Read More


Emotion, Scientific Reasoning, and Judgments of Scientific Evidence

Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA

Read More


Ineffective Altruism: Giving Less When Donations Do More

Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.