Examining Non-Medical Service Needs of Women Living With Hiv/Aids

This exploratory study examines non-medical support services for HIV-positive women in Australia, with the aim of understanding their long term consumption needs. Interviews were conducted with three HIV-positive women, eight medical practitioners who specialize in treating HIV/AIDS, and four HIV-positive women advocates. Analysis of the data provided three key themes that are vital in the design and delivery of non-medical support services: counseling, sexual orientation and peer support. Findings reveal agreement about the increasing importance of non-medical support services to the well-being of HIV-positive women.


Yelena Tsarenko, Val Clulow, and Katy Lefroy (2008) ,"Examining Non-Medical Service Needs of Women Living With Hiv/Aids", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 557-562.


Yelena Tsarenko, Monash University, Australia
Val Clulow, Monash University, Australia
Katy Lefroy, Monash University, Australia


NA - Advances in Consumer Research Volume 35 | 2008

Share Proceeding

Featured papers

See More


Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More


L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources

Xianfang Zeng, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More


Once? No. Twenty times? Sure! Uncertainty and precommitment in social dilemmas

David Hardisty, University of British Columbia, Canada
Howard Kunreuther, University of Pennsylvania, USA
David Krantz, New York University, USA
Poonam Arora, Manhattan College
Amir Sepehri, Western University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.