The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior

This paper investigates the potential for experience enhancing in-store retail events to impact consumer value perceptions and behavior. We report findings from a survey where the presence and type of in-store experiential event was varied by shopping scenario descriptions with regard to DIY category shopping. ANOVA and mediation tests are conducted and indicate that the presence of an in-store event significantly increases consumer value perceptions and reported shopping behavior intentions. We find no significant differences among the types of in-store event presented for either perceived shopping value or shopping behavior intention. We do, however, find event specific effects for consumers perceived shopping enjoyment.


Sean Sands, Harmen Oppewal, and Michael Beverland (2008) ,"The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 298-303.


Sean Sands, Monash University, Australia
Harmen Oppewal, Monash University, Australia
Michael Beverland, University of Melbourne, Australia


NA - Advances in Consumer Research Volume 35 | 2008

Share Proceeding

Featured papers

See More


Can Implicit Theory Influence Construal Level?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More


M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions

Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University

Read More


Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.