Discounting Pleasure? Lay Intuitions About the Value of Deferred Hedonic Experience
This research explores the role of discounting as a lay belief that people use to evaluate consumption at different temporal distances. We find that people have an intuition that money in the future is worth less than money in the present, and they apply this intuition uniformly when evaluating future hedonic experiences in terms of monetary value. However, they are less likely to hold such intuitions for relatively unquantifiable measures of value, such as rated enjoyment. Hence future hedonic experiences are not discounted as systematically depending on how the consumption is temporally framed (i.e. consider the immediate or delayed consumption first).
Elaine Chan and Anirban Mukhopadhyay (2008) ,"Discounting Pleasure? Lay Intuitions About the Value of Deferred Hedonic Experience", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 931-932.
Elaine Chan, Hong Kong University of Science and Technology, Hong Kong
Anirban Mukhopadhyay, University of Michigan
NA - Advances in Consumer Research Volume 35 | 2008
Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA