Can Where People Vote Influence How They Vote?

Can the type of polling place in which people vote (e.g. church, school, or firehouse) influence how they cast their ballot? Results of two studies suggest it can. A field study using Arizona’s 2000 general election found that voters were more likely to support raising the state sales tax to support education if they were assigned to vote in schools, as opposed to other types of polling locations. A voting experiment using true random assignment conceptually replicated these effects. These studies reveal that even in noisy, real-world environments, subtle environmental cues can influence decisions on issues of real consequence.



Citation:

Jonah Berger, Marc Meredith, and Christian Wheeler (2008) ,"Can Where People Vote Influence How They Vote?", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 173-175.

Authors

Jonah Berger, Stanford University
Marc Meredith, Stanford University
Christian Wheeler, Stanford University



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More

Featured

Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature

Seth Ketron, East Carolina University
Nancy Spears, University of North Texas

Read More

Featured

Only "$20 More": Additional Price Framing Increases the Choice of Upgraded Products and Services

Thomas Allard, Nanyang Technological University, Singapore
David Hardisty, University of British Columbia, Canada
Dale Griffin, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.