Productivity Mindset and the Consumption of Collectable Experiences
We examine why consumers desire unusual and extreme consumption experiences, and voluntarily choose leisure activities, vacations, and celebrations that are unpleasant and even aversive. For example, many consumers choose to stay at freezing ice hotels and eat at restaurants serving peculiar foods, such as bacon ice cream. We demonstrate that such choices are driven by consumers’ striving to use time productively, make progress, and reach accomplishments (i.e., a productivity mindset). We argue that choices of collectable or memorable (unusual, aversive, extreme) experiences lead consumers to feel productive even when they are engaging in leisure activities, as they “check off” items on an “experiential check list” and build their “experiential CV.”
Citation:
Anat Keinan and Ran Kivetz (2008) ,"Productivity Mindset and the Consumption of Collectable Experiences", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 101-105.
Authors
Anat Keinan, Harvard University
Ran Kivetz, Columbia University
Volume
NA - Advances in Consumer Research Volume 35 | 2008
Share Proceeding
Featured papers
See MoreFeatured
Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods
Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth
Featured
F8. Dual Routes for Consumer Responses to Corporate Social Responsibility: The Role of Positive Moral Emotions, Attitudes, and Empathy
Chunyan Xie, Western Norway University of Applied Sciences
Richard P. Bagozzi, University of Michigan, USA
Featured
Presidential Address
Stacy Wood, North Carolina State University