Food Shopping in Urban China in 1996 and 2006: Homogenization and Stratification

The myriad changes in food consumption behavior in urban China in recent years lead to a number of questions related to how this transformation of the marketplace is being experienced by consumers. Based on food shopping observations and interviews of urban residents in China in 1996 and 2006, we explore consumer response to a changing food landscape, including the extent that individualization in food shopping is emerging and the ways that the increasing stratification of society is mirrored and enhanced through food-related tasks. We find increased heterogeneity in food shopping patterns which accents emerging social stratification even as it accommodates changing lifestyles.


Ann Veeck, Hongyan Yu, and Alvin C. Burns (2008) ,"Food Shopping in Urban China in 1996 and 2006: Homogenization and Stratification", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 682-683.


Ann Veeck, Western Michigan University
Hongyan Yu, Jilin University, China
Alvin C. Burns, Louisiana State University


NA - Advances in Consumer Research Volume 35 | 2008

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