Anger Tickles Me: Emotional Energy Transfer From Anger to Humor

In this research, we propose that anger, when channeled, can make people funnier. We argue that a match between anger and humor on two dimensions, arousal and approach motivation, drives the proposed effects. Consistent with our predictions, we show that anger (as compared to a specific negative emotion associated with avoidance motivation, such as anxiety) indeed makes people more humorous. Moreover, our results indicate that anger can be more effectively translated to humor versus gratitude, a low arousal emotion. Implications for the psychology of affect regulation and the functional use of specific emotion are discussed.


Monica Wadhwa and Jennifer Aaker (2008) ,"Anger Tickles Me: Emotional Energy Transfer From Anger to Humor", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 112-116.


Monica Wadhwa, Stanford University
Jennifer Aaker, Stanford University


NA - Advances in Consumer Research Volume 35 | 2008

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