Need For Closure and Media Use and Preference of Young Adults

This study examined the effects of Need for Closure (NFCL) on use and preferences for (un)structured, (un)predictable and (un)traditional media, genres and channels in 1350 young adults. High and low NFCL respondents spent equal time on cognitive undemanding media (TV, radio, music). However, high (versus low) NFCL respondents engaged less in cognitive effortful media (newspapers, Web). Moreover, respondents with a similar NFCL preferred a similar scope of genres and channels. More specifically, high NFCL respondents preferred well-respected, conventional and less cognitively stimulating genres and channels. Low NFCL respondents preferred alternative, non-conformist, critical and intellectually stimulating genres and channels.



Citation:

Iris Vermeir and Maggie Geuens (2008) ,"Need For Closure and Media Use and Preference of Young Adults", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 873-874.

Authors

Iris Vermeir, Ghent University, Belgium
Maggie Geuens, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

I6. How Does Runner’s World Shape a Runner’s World? Understanding Representations of the “Ideal” Female Body in Fitness Advertising

Carly Drake, University of Calgary, Canada
Scott Radford, University of Calgary, Canada

Read More

Featured

D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement

Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University

Read More

Featured

A1. Trusting and Acting on Chance Online

Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.