The Everyday Practices Surrounding Young Peoples’ Food Consumption

This research explores the everyday food consumption practices that young people adopt in response to mealtime interdependencies at home and at school, and the meanings embedded in these practices. The study uses an interpretive research strategy and adopts a multi-method approach. A key theme that is emerging in relation to the meanings created with food consumption is the relationship between formal and informal environments for food consumption and between parental and teacher control, and how these are mediated by marketing phenomena. In response to mealtime interdependencies, informants adopt rebellious and informal everyday mealtime practices such as ‘play-eating’, ‘eating-in-front-of-the-telly’, ‘eating-making-a-mess’, ‘eating-at-any-time’, and ‘speed-eating’. The emergent practices may be interpreted as a form of intergenerational conflict communicated through consumption acts.


Pepukayi David Chitakunye and Pauline Maclaran (2008) ,"The Everyday Practices Surrounding Young Peoples’ Food Consumption", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 918-919.


Pepukayi David Chitakunye, Keele University, UK
Pauline Maclaran, Keele University, UK


NA - Advances in Consumer Research Volume 35 | 2008

Share Proceeding

Featured papers

See More


Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires

Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada

Read More


A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data

Iris van Ooijen, University of Twente

Read More


How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.