The Everyday Practices Surrounding Young Peoples’ Food Consumption

This research explores the everyday food consumption practices that young people adopt in response to mealtime interdependencies at home and at school, and the meanings embedded in these practices. The study uses an interpretive research strategy and adopts a multi-method approach. A key theme that is emerging in relation to the meanings created with food consumption is the relationship between formal and informal environments for food consumption and between parental and teacher control, and how these are mediated by marketing phenomena. In response to mealtime interdependencies, informants adopt rebellious and informal everyday mealtime practices such as ‘play-eating’, ‘eating-in-front-of-the-telly’, ‘eating-making-a-mess’, ‘eating-at-any-time’, and ‘speed-eating’. The emergent practices may be interpreted as a form of intergenerational conflict communicated through consumption acts.


Pepukayi David Chitakunye and Pauline Maclaran (2008) ,"The Everyday Practices Surrounding Young Peoples’ Food Consumption", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 918-919.


Pepukayi David Chitakunye, Keele University, UK
Pauline Maclaran, Keele University, UK


NA - Advances in Consumer Research Volume 35 | 2008

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