A Test of the Validity of Hofstede's Cultural Framework

This paper examines the reliability and validity of Hofstede’s cultural framework when applied at the individual level. Respondents were asked to classify each item, indicating which dimension it was intended to reflect. The items exhibited marginal face validity; on average, subjects “correctly” identified the items only 41.3% of the time. Subjects were also asked to respond to each item. The reliability of each dimension was low, and a coherent factor structure did not emerge. It is hoped that these findings will spur development of a robust and valid cultural instrument that can be used by marketing academicians and practitioners alike.


Jeffrey G. Blodgett, Aysen Bakir, and Gregory M. Rose (2008) ,"A Test of the Validity of Hofstede's Cultural Framework", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 762-763.


Jeffrey G. Blodgett, University of Illinois, Springfield
Aysen Bakir, Illinois State University
Gregory M. Rose, University of Washington, Tacoma


NA - Advances in Consumer Research Volume 35 | 2008

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