Triggers of Extraordinary Experiences Within a Sub-Cultural Consumption Event

Male bikers attending Biketober Fest in Daytona Beach, Florida were used to investigate triggers of extraordinary experiences and the effect of these experiences on sub-cultural values. Pursuit of motorcycle knowledge, biker camaraderie, and sexual openness of women triggered extraordinary experiences that, in turn, had a positive influence on belief in sub-cultural values. Triggers were also interrelated. Knowledge had a positive influence on camaraderie and reciprocal relations were found between camaraderie and women’s sexuality. Finally, sexuality had a positive influence on values. Implications for the formation and maintenance of consumption communities are drawn from the findings and future research areas are suggested.



Citation:

Jeffrey Allen, Carolyn Massiah, Robert Cascio, and Zachary Johnson (2008) ,"Triggers of Extraordinary Experiences Within a Sub-Cultural Consumption Event", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 711-713.

Authors

Jeffrey Allen, University of Central Florida
Carolyn Massiah, University of Central Florida
Robert Cascio, University of Central Florida
Zachary Johnson, University of Central Florida



Volume

NA - Advances in Consumer Research Volume 35 | 2008



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