End of Life Decision Making: Examining Factors That Lead to Planning
The consumption or purchase of a funeral related product or service will become a reality for most Americans. A number of consumerist groups and government agencies are making attempts to inform consumers about the benefits of preplanning and death care alternatives, but little systematic research exists to help explain consumer decision processes in this area. This research develops and tests a model that examines some of the attitudinal and motivational constructs that lead to funeral planning behavior. Implications for transformative consumer research and social marketing are provided.
Elyria Kemp and Steven W. Kopp (2008) ,"End of Life Decision Making: Examining Factors That Lead to Planning", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 908-908.
Elyria Kemp, University of Arkansas
Steven W. Kopp, University of Arkansas
NA - Advances in Consumer Research Volume 35 | 2008
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