End of Life Decision Making: Examining Factors That Lead to Planning

The consumption or purchase of a funeral related product or service will become a reality for most Americans. A number of consumerist groups and government agencies are making attempts to inform consumers about the benefits of preplanning and death care alternatives, but little systematic research exists to help explain consumer decision processes in this area. This research develops and tests a model that examines some of the attitudinal and motivational constructs that lead to funeral planning behavior. Implications for transformative consumer research and social marketing are provided.


Elyria Kemp and Steven W. Kopp (2008) ,"End of Life Decision Making: Examining Factors That Lead to Planning", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 908-908.


Elyria Kemp, University of Arkansas
Steven W. Kopp, University of Arkansas


NA - Advances in Consumer Research Volume 35 | 2008

Share Proceeding

Featured papers

See More


Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change

Juliana Schroeder, University of California Berkeley, USA

Read More


When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions

SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France

Read More


Influence of Visual Crowding and Space Between Products on Consumer Choice

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.